Apple #1 in Product Placement – Products Like iPad Appear in 42.5% of Top US Movies

It seems like every time someone in a TV show or movie uses a laptop, it’s one of Apple’s MacBook pros or iMacs. I’ve also seen quite a few iPhones and iPads recently. In fact, in this week’s episode of “House,” everyone on the team was using an iPhone, and on this week’s “Alcatraz,” Doc was sporting a shiny new iPad.

As it turns out, so many movies and TV shows use Apple products that Apple has once again won Overall Product Placement in the Brandcameo awards, which it also took last year.

Of the 40 films that were number one films in the US Box Office in 2011, 17, or 42.5 percent of them featured an Apple product. iPads, MacBooks, and iMacs were featured nearly twice as many times as any other product.

Dell, Chevrolet, and Ford all tied for second place, appearing in 22.5 percent of the top films, while Cadillac, Coca-Cola, and Mercedes Benz came in third, showing up in 17.5 percent of the #1 films.

Apple’s products have now shown up in more than one-third (129 of 374) of all number one films in the U.S. box office between the years of 2001 and 2011. Overall, in the last ten years, that number is second only to Ford, with 153 of 374, and well ahead of Coca-Cola, which only showed up in 103 of 374 #1 films in the last ten years.

Those numbers do not include movies that did not make it to the number one spot in the box office. Apple products were featured in many more non-number one movies in 2011, like Bridesmaids, What’s Your Number, The Muppets, The Ides of March, and The Girl with the Dragon Tattoo, among others.

According to Apple, the company does not pay for product placement, which means its getting quite a bit of advertising for free. According to Front Row Analytics, Apple received five minutes of screen time in Mission Impossible 4, amounting to a value of $23 million. Check out the table below for more projected product placement values.

As for 2012, Apple products have already shown up in 50 percent of #1 films, so it’s already looking good for the 2012 award.

About Juli: Contact me via Twitter: @julipuli

  • Jeffg360

    Apple does not pay for product placement.

    • Stomper

      “According to Apple, the company does not pay for product placement” <= It's in the article (read!).