The mobile computing industry nearly doubled from the fourth quarter of 2007 to the fourth quarter of 2011. According to investment firm Morgan Keegan & Company, Apple is the reason the industry has seen such an increase in popularity over the past four years. In 2011 alone, Apple captured nearly half of all mobile device revenue.
Apple’s steady increase in the market share of mobile computing (defined here as smartphones and tablets) saw a major upswing in the fourth quarter of 2010, just after the iPhone 4 was released. By the end of the fourth quarter of 2011, Apple’s market revenue was $33,570 billion while the rest of the mobile device industry shared $37,968 billion in revenue. That is 47 percent of the $71.4 billion generated by the global mobile market.
Not only did Apple dominate the revenue share of the industry, but also without Apple, the mobile computing market remains stagnant over the four-year span. Revenue for non-Apple devices was $37,929 billion by the end of 2007 and only increased marginally at $37,968 billion by the end of 2011.
Additionally, Apple’s profit margins soar above their competitors in the mobile computing industry. The company saw earnings before interest and taxes (EBIT) at 80.5 percent in the fourth quarter of 2011 as opposed to its next highest competitor, Samsung, with only 4.3 percent EBIT.
Analyst Tavis McCourt of Morgan Keegan was quoted as saying, “Apple is dominating the industry’s pool of profits.” He also said, “With about 11 percent of industry shipment volumes of smartphones and tablets, Apple generates about 47 percent of the industry’s revenues, and over 80 percent of its operating profits.”
[Via: AllThings D]