It’s only been four months since the world was rocked with the news of Steve Jobs untimely death, and amidst wonderful tributes of all kinds from fans and admirers around the globe, one Taiwanese company has created a commercial that’s both distasteful and insulting to Jobs’ memory.
The company, Action Electronics, recently released an ad that features local Taiwanese comedian and impersonator Ah-Ken, selling the Android-based Action Pad. In the commercial, Ah-Ken is dressed as Steve Jobs, wearing his signature black turtleneck and jeans, in an Apple event setting. That’s not all, though. Ah-Ken is also decked out with wings and a halo.
“Introducing the next generation of the pad,” he says. “It’s amazing! Pad. What more do we need? I think this is it — Action Pad [amidst fanfare]. Thank God I can finally play another Pad!” he adds, shouting enthusiastically.
Of course, as soon as the commercial was released there was an immediate response from angry viewers – as there should be, in this instance. Action Electronics spokesperson Chelsea Chen was contacted, and she had this cryptic message:
“Steve Jobs always promoted things that were good for people, Apple products, so his image can also promote other things that are good. It’s just an impersonator, not Jobs. We have no choice but to use Android, we can’t use iOS.”
Disgusting, to say the least. I’m sure we all remember what Jobs, who felt “personally betrayed” by Google actually had to say about Android, in his biography:
“I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”
Many are calling for a boycott of Action Electronics and its Action Pad, so hopefully this marketing stunt proves less than successful for the company.