Avid Releases Its “Pro-sumer” Video Editing App to iPad

Avid, the Massachusetts-based manufacturer of high-end digital video and audio production tools such as Pro Tools, just released Avid Studio for iPad. The app, dubbed as a “Pro-sumer” tool for video editing, is Avid’s first video editing app for tablets. Currently the app is available only for the iPad.

Avid Studio is designed to help users organize their videos and photos, then edit or enhance video, add soundtracks, and share their creations on YouTube and Facebook. The app is designed to work in sync with Avid Studio for the desktop.

Download Avid Studio from the App Store for an introductory price of $4.99. After 30 days the app price will jump to $7.99.

At either price point Avid Studio for iPad still comes in well under the price of desktop video editing software such as Avid Studio ($129.99) and Apple’s Final Cut Pro X ($299).

While the app’s lower price reflects the inherent limitations of using the tablet for video editing, it may also encourage consumers to take the plunge and give video editing a try. Compared to a desktop the iPad has a smaller screen, it can’t burn CDs or DVDs or handle Flash, but the tablet’s portability may also prove to be a selling point for Avid Studio.

Avid Studio for iPad will certainly give consumers another choice for tablet video editing. The app is poised to compete with Apple’s iMovie and Nexvio’s Reeldirector.

As Tanguy Leborgne, Vice President of Consumer and Mobile Technology at Avid sees a niche in the market for Avid Studio. Leborgne told AllthingsD, “We’ve seen a shift in how creation is happening, and it’s really happening on almost any device. We think the tablet is more than just a consumer device; more and more people are creating on it.”

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About Emily: Emily is a freelance writer who loves discovering new apps whenever she can pry the iPad away from her children or husband. You can contact her via Twitter: @whatwentwrite

  • Thalberg1

    Very excited about this. I downloaded it and it’s crashing like crazy. Perhaps that’s because I’m not sure what I’m doing yet. Or it’s buggy. The interface is good. It appears to be a better design than iMovie. Will require further testing.

  • TMorgan

    Hi – I’m the product manager for Avid Studio for iPad. Sorry to hear about the crashing. We are experiencing memory issues with the iPad 1. We’re working on it! Stay Tuned!