Avid, the Massachusetts-based manufacturer of high-end digital video and audio production tools such as Pro Tools, just released Avid Studio for iPad. The app, dubbed as a “Pro-sumer” tool for video editing, is Avid’s first video editing app for tablets. Currently the app is available only for the iPad.
Avid Studio is designed to help users organize their videos and photos, then edit or enhance video, add soundtracks, and share their creations on YouTube and Facebook. The app is designed to work in sync with Avid Studio for the desktop.
Download Avid Studio from the App Store for an introductory price of $4.99. After 30 days the app price will jump to $7.99.
At either price point Avid Studio for iPad still comes in well under the price of desktop video editing software such as Avid Studio ($129.99) and Apple’s Final Cut Pro X ($299).
While the app’s lower price reflects the inherent limitations of using the tablet for video editing, it may also encourage consumers to take the plunge and give video editing a try. Compared to a desktop the iPad has a smaller screen, it can’t burn CDs or DVDs or handle Flash, but the tablet’s portability may also prove to be a selling point for Avid Studio.
As Tanguy Leborgne, Vice President of Consumer and Mobile Technology at Avid sees a niche in the market for Avid Studio. Leborgne told AllthingsD, “We’ve seen a shift in how creation is happening, and it’s really happening on almost any device. We think the tablet is more than just a consumer device; more and more people are creating on it.”