Apple had its quarterly earnings call earlier today, where the company revealed that it has had its most successful quarter ever, with $46.33 billion in revenue, with a quarterly net profit of $13.06 billion. The call also included details on some of Apple’s services, including Apple Senior Vice President and Chief Financial Officer Peter Oppenheimer’s update on the explosive popularity of iCloud.
Apple’s iCloud launched back in mid-October of 2011, and in just over three months, 85 million users have embraced the service as a way to sync, update, and back up their Apple devices.
85 million users in just three months is a tremendous growth rate. In fact, it indicates that approximately 830,000 people sign up for iCloud every day. Of course, that number is bound to reach a peak, but in comparison, Dropbox has 50 million subscribers and has existed since 2007. Not to mention, that’s twice as many iPhones as Apple sold during the same time period.
Apple’s iCloud service allows users to store music, photos, apps, documents, bookmarks, reminders, notes, iBooks, and contacts, plus it works as an email and calendar server. It also allows users to back up their iPads and iPhones online, which can then be restored from back up without a computer. Like Dropbox, initial usage of iCloud is free, with extra storage available for purchase. It’s that $0 price tag that explains the service’s rapid adoption.
“We’re thrilled with iCloud and the response from customers has been incredible. It was a fundamental shift, recognizing that people had numerous devices and wanted their content in the cloud,” Tim Cook, Apple CEO said. “It’s not a product, it’s a strategy for the next decade.”