Dell Computers has been sitting quietly in the back of the room as major computer manufacturers have thrown their hat into the tablet ring, only to be laid out by Apple’s iPad. Some companies finally started avoiding a KO by offering cheaper versions, but only after a tumultuous year of loosing ground and losing money has the tablet market seen any headway at all.
After studying its competitor’s moves, and leaning what not to do, it looks like Dell is finally ready to enter the ring.
Reuters today reported that Dell Inc. will be releasing its first consumer tablet in late 2012. At the Consumer Electronics Show (CES), Reuters spoke with Dell’s chief commercial officer Steve Felice, who said the company has learned from the downfall of its peers that “consumers value the ecosystem of a tablet as much as the hardware.”
The Texas-based company already has a tablet dedicated to enterprise called the Streak tablet, but Felice told Reuters that the company wants to make its way into the consumer arena. From Reuters:
“We have been taking our time. The general failure of everyone that’s tried to introduce a tablet outside of Apple” suggested Dell made a prudent choice, Felice said in an interview. “You will see us enter this market in a bigger way toward the end of the year. So we are not really deemphasizing it, we are really being very careful how we enter it.
Felice did not specify which operating system the company will use with its upcoming tablet. When asked about Windows 8 or the much talked about Google Android
“Ice Cream Sandwich” he merely said that both were viable options.
Felice seems to think that Dell will be able to compete with Apple in the tablet market because businesses want more from their device that Apple can offer.
“When we introduce the products, they will be consumer products, but we are going to make sure that they are very compatible with the business marketplace, which we don’t think Apple has addressed,” Felice said. “There’s lot of use in the commercial sector that requires security and more compatibility, and I think we will be able to address that in a better way.”
We shall see, Dell. We shall see.