Intuit Expands GoPayments, Releases New Card Reader for iPad and iPhone

Intuit GoPayment

Intuit has some of the best news of the day with the announcement that their GoPayments service is now expanding to include Canada. Combined with the release of a new and improved card reader for iOS and Android devices, this already impressive product has become even more attractive. Embracing innovation, GoPayments makes it very easy for “small businesses and anyone who sells products or services with one of the first ways to easily and affordably accept credit card payments on an iPhone, iPad or iPod touch device.”

The card reader that works with the GoPayment service attaches easily to any iOS device and offers a high level of security when used to swipe credit cards being used for payments. The best feature of course is that this accessory is yours for free! This innovative approach being taken by Intuit makes them very affordable for nearly any entrepreneur and gives you pay-as-you-go pricing for true flexibility.

My favorite feature of the service is the ability to send a receipt to customers by text or e-mail along with a map that gives the location where your purchase was made. The ability to tie location to purchases is very helpful for those of you who enjoy shopping at local farmer’s markets and craft fairs where the name appearing on your credit card statements may not be immediately recognizable or obvious.

Canada will begin to enjoy the GoPayment service in early 2012 at the same time the new card reader is also expected to ship.

With revenue of $3.9 billion in the 2011 fiscal year, Intuit is one of the industry’s biggest players. Founded in 1983, the company has over 8000 employees with offices across the globe. In case you needed a reason to feel you can trust the financial wisdom of this group, Intuit is responsible for industry leading software packages QuickBooks, Quicken and TurboTax.

About Jillian: A professional. A geek. Writer. Music fanatic. Creative. Thoughtful. Programmer. Educated. Outgoing. Thrill seeker. Realistic. Optimist. Clever. Sarcastic. Not typical. Contact me on Twitter: @codeGoddess

  • Anonymous

    Square is a great entrepreneurial story and the future seems to be bright for Jack Dorsey and company.  That doesn’t mean, however, that the payment processor has no issues to solve and I recently read a review of the service that points squarely (sorry, I couldn’t resist it) at the two biggest gripes users have with the service: the inability to easily speak to a customer service representative and the holds the company places on its users’ money under certain conditions.

    The first issue is easily fixed and I just can’t understand how Square, whose COO is, after all, a former PayPal executive, doesn’t deem it important to provide a number for their customers to call when they have a question.  The second issue is much more complicated, as it has to do with risk management, but Square should at the very least do a better job at communicating its policy.

    Still, overall the Square guys are doing a great job and I’m confident that they’ll improve over time.