Introducing Flipboard’s New Competitor – Google Currents

It’s a big release day for Google, with a newly revamped tablet image search and a new magazine-style news app in the App Store. Google Currents provides a way for users to  explore online magazines and other content with the swipe of a finger.

Google has partnered with more than 150 publishers to offer full-length articles from sites like CNET, AllThingsD, Forbes, Saveur, PBS, Huffington Post, Fast Company, and more. Content in Google Currents is optimized for both smartphones and tablets for easy navigation on both large and small screens.

If that sounds like Flipboard to you, don’t worry, you’re not alone. Google Currents does closely resemble Flipboard’s content model and layout, and will likely provide some competition for the popular news magazine.

Google’s editions are all available offline, and are provided for free. In addition to content from various publishers, Currents will also utilize Google’s search technology to provide an hourly update of the five most recent trending stories in categories like world, entertainment, sports, and science. Each story is accompanied by articles, videos, and pictures.

Currents also incorporates your Google Reader subscriptions, and converts any blogs or feeds into a magazine-like layout. Want to try it out? Google Currents is available for both the iPad and the iPhone, and can be downloaded from the App Store. Currents or Flipboard? Let us know which app you like better in the comments.

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