Does anybody remember when you used to go to these things outside of your home called stores to buy these glossy paper things called magazines? Well maybe we aren’t quite at the point yet where those paper copies are extinct, but it certainly seems like it’s moving in that direction.
American Media, Inc. announced today that they are releasing a custom publication digital edition of SHAPE magazine that will be free for consumers. Sponsored by Revlon, the Shape Your Life app will provide high-quality active lifestyle content to your iPad. Building on the success of the two company’s editorial section built over the last year.
This app celebrates the relationship that Revlon has enjoyed with SHAPE over the last year. As described in the press release, the Shape our Life App will include SHAPE’s favorite time-tested beauty products, expert style advice, get-the-look videos offering beauty tips for all of life’s biggest moments, the latest diet and nutrition news including the best foods to eat at specific pages, and exclusive access to the “Women in Action” panel which discuss topics ranging from career and relationships to beauty, style and entertaining.
As more books, newspapers and magazines move toward providing digital content, the more relevant the format becomes. It seems like a logical progression when we can take automatic and immediate delivery of the latest issues, save bookmarks within each that replicate across multiple devices and can carry entire libraries with us wherever we go. I know a lot of people will insist that they love the way paper-in-hand feels, but that only matters to the current generation that is used to that –soon that won’t be a reality that people remember. Imagine those who said all those years ago that they can’t imagine life without their 8-tracks or VHS tapes.
American Media, Inc. is responsible for some of the biggest brands in publishing, including Star, OK!, National Enquirer, Globe, Country Weekly, Soap Opera Digest, Soap Opera Weekly, Pixie, Shape, Men’s Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. As early adopters of digital media technology, they also operate 18 of the largest web sites such as RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com.
How do you feel about reading your favorite magazines on your iPad?