It’s generally accepted that nothing much goes on during the week of Christmas, with many businesses shutting down and giving employees extra time off for holiday festivities.
As in previous years, the App Store will be partially shutting down too, with app updates and new releases delayed or unavailable during Christmas – from December 22 to December 29.
Any developers who are planning on seasonal holiday releases, updates, or price drops need to have them prepared by mid-December, before iTunes Connect shuts down. While iTunes Connect is offline, developers will not be able to deliver updates or access iTunes Connect.
New releases scheduled for that time period will be delayed, as will pricing changes. “We strongly recommend that you do not schedule pricing changes through the interval pricing system in iTunes Connect that would take effect from December 22 to December 29. We also recommend that you do not schedule any apps to go live during the shutdown,” is what Apple wrote to developers in an email this morning.
This doesn’t mean much to us end users, other than the fact that there won’t be any new apps to play with during Christmas week. I guess that’s a bit unfortunate, since that also happens to be the week when television stations air nothing but re-runs and popular shows shut down for a winter break. Luckily, with over a million apps in the App Store, there’s plenty to fall back on. I know, Christmas is about spending time with family, but come on, we all need a break sometimes. For developers, make sure to get those Christmas price drops and new apps in early to avoid delays.