Last week, a report from PaidContent revealed that Newsstand was a hit, with publications selling at nearly two times the normal sales rate. Today Condé Nast released sales information revealing that the publication company has enjoyed a 268 percent increase in sales since Newsstand debuted two weeks ago.
Condé Nast is a publisher with nine different magazines in the App Store: Allure, Brides, Glamour, Self, GQ, Golf Digest, The New Yorker, Vanity Fair, and Wired.
I’m not much of a magazine reader, so this news came as a surprise to me. It makes sense though, because content is much easier to access with Newsstand. Before Newsstand, an iOS user had to seek out magazine and newspaper apps individually in the App Store, but now all of the content is available in one place. Over 295 publications are currently available within the app.
With every magazine and newspaper app in the Newsstand, it’s easier to browse different publications. The app automatically downloads content and sends a notification when a new issue is available. It’s a simple process, which is why we’re seeing such an increase in sales.
Condé Nast has experienced a huge increase in both total sales and single issues sales, which increased 142 percent over the previous eight weeks. Because of its success with Newsstand, the company plans to release three more titles in 2012: Condé Nast Traveler, Bon Appétit, and Vogue.