Yesterday’s special iPhone event hadn’t even ended before disappointed sighs from the collective started echoing across the blogoshpere. Why the buzz? Apple announced the iPhone 4S in lieu of the iPhone 5 many of us were expecting (and hoping for). Without arguing over the semantics (an upgrade is an upgrade regardless of what you call it) it’s time now to start the rumors and speculation about when this illustrious iPhone 5 might actually be released.
Well, so far it’s looking like 2012 or 2013. This likely comes as no surprise given the size of the window and Apple’s past release schedule.
Everybody wants to know what the iPhone 5 will look like and they want the head of Tim Cook given his lack of explanation over why there was a 4S and no 5.
My recommendation is that you all worry first about upgrading to the iPhone 4S instead of wondering if you should hold out for the iPhone 5. The truth of the matter is that every upgrade is better, that is kind of the point. I can virtually guarantee that even if the iPhone 5 makes it so you can walk on water, 20 minutes after it is released people will be starting office pools on when the iPhone 6 will be announced.
This is very reminiscent of the iPhone 3GS release. People were disappointed and outraged. They felt cheated by Apple out of the upgrade they so rightly deserved, wait… what? In the end, those that upgraded from the iPhone 3 to the iPhone 3GS were thrilled. The phone was faster and the upgrade ended up being a substantial improvement.
Let’s review: you wanted a faster phone (check), a better camera (check), a fix for the antenna problem (check), a new operating system (check), better voice recognition (check), longer battery life (check), larger on-board storage option (check). What did Apple leave out? Would people be as upset if they had released the 4S in another color?
Is this a commentary on society? Are we just never happy with what we have available to us now? (she says as she prepares to upgrade)
There are lots of reasons why this graduated approach to upgrading makes sense. Apple has a solid reputation for delivering quality products that have been well tested. They don’t rush to market and they certainly don’t allow people to bully them. Moreover, a 2012 release date gives Apple – as well as Verizon and AT&T – more time to finalize the first LTE-compatible iPhone.
I can also bet that we can all lay a little blame on Samsung. Don’t you think it would kind of negate the substantial and significant patent infringement lawsuit if Apple is no longer using and producing the design they are trying to protect and defend?
Try to remember that it’s what’s on the inside that counts, and the iPhone 4S insides are pretty great. Oh, and your case is still going to fit.