Survey Suggests, Kindle Fire Will Not Heat Up Competition for iPad
Was I the only one that was slightly disappointed in the Kindle Fire product announcement? For months now, this secret tablet was being championed as the “first real competitor for the iPad.”
Well, I guess it can be considered a competitor if you base that information solely on its outrageously low price. In my opinion, just like Amazon’s e-reader, the Kindle Fire is not even in the same category as the iPad. Apparently, I am not the only one who thinks so.
According to Sodahead, the web’s largest opinion-based social community, a recent poll revealed that 61 percent of consumers believe that the iPad will maintain its lead over all other tablets on the market and only 39 percent believe the Kindle Fire will rise to the top and become the number one tablet.

The informal poll also revealed that consumers that are 45 years old or younger favor the iPad by 66 percent while those over 45 years of age are more interested in the Kindle Fire by 51 percent. This information may suggest that the low priced Amazon tablet may be appealing to those on a tight budget as they get older. The poll also indicated that consumers whose income is over $100,000 didn’t even consider the Kindle Fire as a possible purchase by 94 percent. Those with lower incomes, $25,000 and below, still wanted an iPad by a 73 percent margin. Middle income consumers, between $25,000 and $100,000, closed the gap with 54 percent preferring the iPad and 46 percent interested in the Kindle Fire.
Sure, the Kindle Fire is significantly less expensive than the iPad, but it is also half the machine. Right now at Apple.com, you can get a refurbished iPad (first generation) for $399. This specific iPad model has twice the memory, a larger screen and ten times as many apps for exactly twice the price. The Kindle Fire doesn’t have a camera or a microphone, has less battery life and is subject to Amazon’s policy of handing out your personal browsing information without your express permission. There is no 3G capability and no larger memory capability. Sodahead’s poll just confirmed my personal opinion that Amazon’s big unveiling was for a reduced version of an amazing tablet. There is no competition here. Who’s got the next “iPad killer”? Bring it on.




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