In the months following Dish Network’s acquisition of Blockbuster Inc. all remains quiet on the blue and gold storefronts. As Dish stays on track to lose more customers to online, iPad compatible services like Netflix and Hulu, they will need to come up with a plan to stay competitive.
Since these streaming video services are no longer the way of the future, but rather the present, does Dish have something up its’ sleeves? Abra kadabra, add Dish Network to the growing list of streaming video providers. The company has announced the unveiling of their own streaming video service this Friday, but the real question is: will the new streaming service bring a large content selection compared to its competition?
Back in May several tech websites noticed a report regarding just how much of all downstream internet traffic was accounted for by Netflix (29.7%). Much of the traffic is thought to be from the company’s popular iPad app, which has remained in the Top 20 downloaded apps since it was released.
Beginning September 1, Netflix changed its price model with an extremely controversial 60% price increase, opening the door for other competitors. As of this Friday, Dish may attempt to answer the call, but adding web-based streaming may not be enough.
As more and more iPads are sold around the globe, more users will want their TV and movies accessible on the go. Now that Netflix customers have to pay more for an increasingly limited streaming catalogue the time is ripe for competition in the marketplace. Netflix stock prices have been wavering, indicating the real possibility of the first competitor for the streaming giant.
What would you like to see from a Dish Network/Blockbuster streaming video app? Offline accessibility? Perhaps a bigger catalogue?