Following Condé Nast’s successful introduction of several iPad magazines, such as Wired, Vanity Fair, and The New Yorker, and its enthusiastic embrace of Apple’s upcoming iOS 5 Newsstand, the publishing company has launched W Magazine’s new exclusive iPad app, The Daily W.
The Daily W is a free magazine which offers “must sees” and “must haves” from the editors of W Magazine. It is not a digital edition of W Magazine, and instead functions as a separate entity.
This new iPad magazine will combine exclusive celebrity content with the functionality of a shopping app, bringing news in five categories: Fashion, Celebrity, Beauty, Accessories, and Design + Travel.
“The DailyW is an incredible expression of W’s DNA made for a completely different medium. We are very excited about the new daily relationship this app will establish with our readers,” says Stefano Tonchi, W Magazine’s editor-in-chief.
Back in May, Conde Nast struck a deal with Apple, allowing consumers to subscribe to digital versions of magazines through the iTunes Store.
This marks the 11th magazine that Condé Nast has successfully brought to the iPad, not including foreign editions of magazines. Thus far, Condé Nast and other publishers that have embraced the digital magazine, like Hearst and Time, have not provided details on how much cash they’re making from their iPad apps.
After 6 weeks, Condé Nast announced that it had garnered 242,000 digital customers, a paltry 1.3 percent of its print circulation. Even if digital magazines aren’t currently producing a lot of revenue for publishing companies, it’s clear that major publishers like Condé Nast see a lot of potential in tablet magazines.
Apple’s upcoming Newsstand will make the digital magazine more accessible to consumers, and will likely increase interest in content provided on the iPad. The long term success of digital magazines remains to be seen, but publishers like Condé Nast are certainly embracing the technology. Condé Nast’s newest publication, The Daily W, can be downloaded for free in the App Store.
Do you subscribe to any magazines on your iPad, or have plans to with the release of Apple’s Newsstand? Let us know in the comments.