HP TouchPad Generating More Ad Revenue Than Android

By Juli | August 30, 2011 | 20 comments

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HP TouchPad

Apparently, $99 is the magic number for a tablet. When HP reduced the price of the now discontinued TouchPad to $99, it began a bit of a frenzy, with people rushing to Best Buys and Wal-Marts all over the country to get their hands on one of the ultra cheap tablets.

Early in the morning after HP’s price drop, people began snapping up TouchPads left and right. Some people even camped out for a few hours to get their mitts on one. As a result, the TouchPad has ended up being the most profitable non-iPad tablet so far, in terms of ad revenue.

Mobile ad agency Jumptab has released a report, which shows that in a mere 10 days, the TouchPad has began generating more revenue than almost all of the Android tablets on their network. The TouchPad is within just over one percentage point of earning as much revenue as all the Android tablets in existence combined.

A discontinued, ultra cheap tablet out-performing all Android-based tablets? That’s a sad result that really demonstrates the struggle of companies producing Android tablets in an iPad dominated market.

Super cheap seems to be the key. Maybe a cheaper tablet subsidized with included advertisements would be a successful addition to the Android tablet lineup, like the ad supported Kindle that’s available through Amazon. Will Amazon release a subsidized Amazon tablet as well? I think that’s a likely possibility that may generate more interest in the Android platform.

[via ZDNet - Article updated/corrected at 2:20PM CST]

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About Juli: Contact me via Twitter: @julipuli

Ed56889

The TouchPad isn’t an Android tablet. It runs webOS.
Steve

You DO realize the Touchpad is WebOS, not Android?
Steven Lue

You do realize the TouchPad is not an Android tablet, don’t you?
AndroidJoe

You idiot – The Touchpad is not an Android Tablet! Get the facts straight.
The mysterious sapphire

Android, and not WebOS?
http://www.facebook.com/people/Mustafa-Kemal/100002768052471 Mustafa Kemal

It’s already been hacked for Android and it’s only a matter of time before everyone who has one is running an Android Touchpad.
Maxwellmcpherson

you guys are the misinformed the guy in the first post was saying it was hacked for android, meaning its been hacked to run a rooted version of android. this is true and has a lot of potential.
Anonymous

The article was prematurely released and has been updated since then (as stated in the article footer, it has been corrected later during the day). Cheers.
Jubar

You people need to chill… yes, there was a mistake, but it’s not like they haven’t corrected it. Some of you guys need a life, seriously!
Zach Silver

The fact that she thought it was an Android tablet at all does not inspire confidence in her writing or opinion. The way in which the article was changed after the fact, with no reference to the original, was just plain shady. Actions like this are why “real journalist” don’t take websites seriously.

Jubar

Seriously, get a life… Reference was made to the original, and the simple fact that your comment was not censored shows that there’s nothing shady going on here…

Zach Silver

First of all, I have a life. A very good one, thank you. Secondly, get a new expression.

If you thing simply putting “Article updated/corrected at 2:20PM CST” is sufficient then you are dumber than the author.

And lastly, how do you which comments were censored? They could have blocked hundreds of comments from appearing without you knowing. The fact that comments have to be approved at all is suspect enough.

Don’t bother replying to me, I wont be back here again. Any website that could publish such an inaccurate article is not a place I want to get my information from.

Jubar

A little video for you: http://youtu.be/CnQ8N1KacJc

Jubar

Seriously, get a life… Reference was made to the original, and the simple fact that your comment was not censored shows that there’s nothing shady going on here…
Juli Clover

Just to clarify, I’m aware that the TouchPad runs WebOS, and have written plenty of articles on it. I wasn’t thinking and made a simple mistake when writing this, which I do greatly apologize for. I’m only human, after all.
Juli Clover

Just to clarify, I’m aware that the TouchPad runs WebOS, and have written plenty of articles on it. I wasn’t thinking and made a simple mistake when writing this, which I do greatly apologize for. I’m only human, after all.

Al

More on point to the article, I disagree that super cheap is the magic price point. Apparently HP may agree as they just announced that they’re not shutting it down totally; they will make some more. If you look at eBay this morning, bidding is edging over $200. I think if HP had come out at $299 (with some flash discounts here and there), they would have gotten a different result.
http://www.tablet2cases.com/ Tablet Cases

no surprises here. its called price elasticity
http://entertainment-lobby.blogspot.com Akif

You do realize the TouchPad is not an Android tablet, don’t you?