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iTunes Market Share of Movie Sales Increasing, Fueled by Apple TV and iPad

By | August 24, 2011 | 2 comments
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According to research from IHS Screen Digest Media Research, iTunes has increased its lead in the market share of online movie sales for 2011. This gain is a complete reverse of last year’s decline in market share for the same time period in 2010.

According to iSupply, the IHS report showed that iTunes’ share of consumer spending rose from 64.9 to 65.8 percent. While not a particularly significant increase, it is markedly better than iTunes’ share last year, which dropped by 11.9 percent from the previous and shows the largest revenue increase growth among all online movie providers for the first half of 2011.

Arash Amel, research director for IHS claims that Apple TV and mobile devices like the iPad’s ability to utilize AirPlay as one of the main reasons that iTunes experienced an increase in market share this year. He also pointed to the iPad’s popularity as a factor.

Apple’s iTunes currently holds first place in the market share of online video sales, significantly higher than the next, most popular site, Zune Video Marketplace. As compared to iTunes’ 65.8 percent, Zune only holds 16.2 percent, while Amazon’s video sales share is a paltry 4.2 percent.

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About Lory: Writer of all things app related, traveler of the space-time continuum, baker of really great cookies. Follow me @appaholik

  • Anonymous

    And yet you apple guys keep buying thier stuff, how the hell is this good for the consumer? All that brand loyalty for a company that is suckering you outa ur money :-)

  • http://www.nerdshowandtell.com nerdshowandtell.com

    Apple push down prices.. LoL yah right, Netflix has pushed down prices, Redbox has pushed down prices, COMPETITION pushes down prices.  Lack of sales pushes down prices, not Apple.. Apple is not walmart trying to give you the best price for your devices and content, Apple is trying to get the most margins they can out of every sale.. They haven’t had the growth and bloated stock price because they are giving you a great deal, its because they lock in you suckers to buying only apple gear and then can change the rules at anytime and there isn’t anything you can do about it, because you can’t take your apps to another manufacturer..  Your trapped into whatever scraps apple decides to give you..  All those new iOS features?  you can bet you wouldn’t have those new features if it wasn’t for the competition / android bringing them to the masses first.. Apple will do just enough to keep you locked in and tell you its the best thing ever :)