British Airways Using iPads to Revolutionize Customer Service
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If you take a trip using British Airways in the near future, you may notice a significant change in efficiency and customer service, thanks to the Apple iPad 2.
Cabin crews working for British Airways are now using the iPad to streamline several boarding processes and in-cabin services to offer a truly personalized experience to flight passengers.
With the iPads, the crew has access to each customer’s preferences and travel arrangements. A seating chart displays where each passenger is seated, who their traveling companions are, their Executive Club stature, and special meal requests.
Have you ever been on a flight, needing a special meal that’s been lost or accidentally handed to someone else? I have, and many times, vegetarianism has caused me to go hungry. That should be an error of the past for customers on British Airways.
The in-flight iPads also include flight timetables, safety manuals, customer service updates, and increased communicative abilities between ground crew and flight crew, to resolve any issues while airborne.
Pre-iPads, when passengers boarded a flight, cabin crews would be given a long paper list, with up to 337 passenger names. With the iPads, however, crew members simply need to refresh the tablet for a quick list of customers with full information available for immediate use.
The iPad is being trialled with 100 British Airways’ cabin crew members, with plans to provide iPads to all senior crew members in the next few months. So far, the iPad has been well received, and British Airways plans to roll out more iPad based functions and services in the future.
