As a result of the unremarkable and almost unnoticed release of Nintendo’s 3DS, the company’s investors are calling for a move toward games for iPhone and iPad.
According to Bloomberg, the extremely low volume of 3DS’ sold forced Nintendo to slash prices on the unit by more than 30% in the U.S. only a few months after its debut.
Bloomberg reports that Masamitsu Ohki, a fund manager at Tokyo-based Stats Investment Management Co., said that Nintendo’s president Satoru Iwata’s decision to only make titles for its own products is failing at profitability and succeeding at alienating its investors. Instead, the company should focus on transitioning their titles to mobile devices.
“Smart phones are the new battlefield for the gaming industry,” said Ohki, “Nintendo should try to either buy its way into this platform or develop something totally new.”
Bloomberg also reported that shares in Nintendo stock soared after a rumor that Nintendo may be headed for smart phones, and subsequently plummeted after the rumors were confirmed to be false.
Instead of working on developing non-proprietary games, Nintendo is planning on releasing a new gaming console called Wii U.
According to Bloomberg:
Following the Wii U’s unveiling, analysts at UBS AG and Bank of America Corp.’s Merrill Lynch wrote in notes to clients that they weren’t impressed by the next-generation console.
Will Nintendo survive in this new, untamed gaming market by saddling up with smart phones? Maybe they will just slowly fade into the sunset, only to be remembered by old timers as they wax nostalgia over a bottle of sarsaparilla.