It’s no secret that Amazon is betting big on Android. Earlier this year, Amazon took the wraps off its highly anticipated Appstore for Android, a clearing house to give users an easy way to discover and purchase Android apps. The store quickly became popular with users and developers, as it offers several features missing from Google’s Android marketplace, such as the ability to test applications before making a purchase. And to draw millions of Android users to its store every single day, Amazon offers free paid apps to its shoppers.
The next natural step is to launch an actual Android device, and Amazon has been working double shifts to get a device ready. According to several sources, including WSJ, the device will actually launch as early as October.
Few details have leaked, but at first glance, the device seems to be yet another Android tablet – we all know that thus far, none of them managed to take any significant market share away from the iPad. But Amazon has a weapon hidden up its sleeves: low prices. A lower price point will most likely be the main selling point of the tablet, as after all, another Android tablet priced at $499 isn’t likely to be successful, while on the other hand, a sub-$300 Android tablet could be a real threat to the iPad. Remember when the PS3, the Xbox360 and the Wii launched? While the PS3 was clearly the most feature-rich platform, Nintendo stole the market thanks to a dirt cheap, easy-to-use platform. And Amazon understands better than most that cutting prices can make you market leader in no time: for instance, its Kindle killed the then market leader Sony Reader in a matter of months, thanks to an aggressive pricing strategy.
Low prices isn’t the only reason why an Amazon tablet could be huge: for the first time since the launch of Apple’s tablet, the company behind this new ‘iPad-killer’ sells music, videos, books and apps, just like Apple. Simply put, Amazon offers a rich eco-system that no other tablet manufacturers has been able to offer, and the device is poised to better compete with the iPad than any other tablets released thus far.