Earlier this year, Hugh Hefner, founder of the magazine Playboy, made a lot of noise by announcing that the March issue of the iPad version of his magazine would come uncensored, a first for an iOS app – so far, like with every apps in the App Store, the content within the Playboy iPad app was restricted.
As it turns out, the app was released as a webapp optimized for the iPad, and not a full blown iPad app, to get around the restrictions imposed by the App Store.
Named iPlayboy, and available at i.playboy.com, the webapp offers full access to iPad-optimized digital versions of the magazine for $8 per month, $60 per year, or $100 every two years.
Hefner’s move is bold, as the web app gets around Apple’s restrictions on two aspects: content and revenue. The content of the app cannot be controlled by Apple, as after all, it is available via a web browser, and furthermore, the subscription is entirely handled by the magazine, to avoid the 30-percent cut Apple asks for full-blown, native magazine apps.
Note that Playboy was one of the first publications to make a digital version of its magazine specifically for the iPad. So far, readers could only purchase censored issues of the magazine via the App Store.