A new survey published by Business Insider has revealed some fascinating results on how iPad enthusiasts are spending their time when using their precious toy.
Much has been written about the impact the iPad has caused on netbooks sales. Compared to the iPhone the iPad seems to be carving out a niche for extensive browsing, news search, social communications, productivity, education time, as well as for video consumption, entertainment, and gaming. Now that the iPad has been in the market for over a year, has it become the ultimate device for you?
Before you dive into the details, the survey conducted by Business Insider included an extensive questionnaire that was responded to by more than 850 people. To put these numbers in perspective, according to Business Insider:
- More than 30% of the respondents have more than one iPad in their household.
- More than 30% have downloaded more than 50 different applications, which according to the survey these numbers have increased from the 17% reported last year when Business Insider conducted their initial survey.
- It seems that Apple’s decision to offer the iPad in a variety of configurations has paid off. There is almost an even split between the number of buyers using a WiFi-only iPad compared to 3G iPad owners (52% to 48% respectively).
- The chart shown above, shows you that Safari remains king when it comes to using an iPad. About 35% of the people still use the iPad for browsing, while 22% use it for social communication. Apparently, email is quite convenient for everyone, but maybe Facebook is still a bit trivial given there is no native iPad app offered by Facebook.
- As expected, since the iPad has been in the market for over a year, developers and content providers have been able to release new concepts, services and applications that show a behavioral change in the way people are watching more video, playing games, and opening up to use a variety of other applications.
- One data point that shows the iPad flexibility is the way people has decided to consume news. Looks like many people (38%) like to use Safari to check their favorite websites, while 34% like dedicated apps from media and news companies. However, about 28% of the respondents like to use aggregation apps like Pulse, Flipboard, Reeder and others.
- One of the biggest segments impacted by the iPad is that of standalone e-readers. According to the survey, 72% read e-books on the iPad and there seems to be a close split between iBooks and the Kindle app.
If you want to check out the different charts showing the survey results, head over to The Atlantic. They have posted a variety of charts that show different results.
What are you using your first generation iPad or iPad 2 for? Has it become a convenient device in your daily life?
[via Business Insider]