A rumor that started late last night seems to confirm that Amazon will be joining the advanced tablet market, perhaps this year.
Earlier this month, we wrote about the recent news that Amazon had order over 800,000 touch-screen tablet devices from Quanta, a Taiwan-based company. Many of us have speculated whether Amazon would launch the first real competition for the iPad, but this latest rumor confirms that Amazon is planning a family of tablets that could bring serious competition to Apple.
According to Boy Genius Report (BGR), Amazon is planning to release two models before the end of the year. The most basic model has been codenamed “Coyote”, which will probably be based on the dual-core NVIDIA Tegra 2 platform. The more advanced model, codenamed “Hollywood”, will feature NVIDIA’s quad-core Kal-El and will most likely be five times faster than the “Coyote” model.
As of now, no other details have been provided about the two new models. No information has been shared about screen sizes and operating system. Although, we assume Amazon will probably take advantage of Google’s Android operating system.
Some may question why Amazon is doing this? Will Amazon follow the same path as Barnes & Noble’s and simply create new color tablets to bring Amazon Kindle e-readers into a basic tablet world? Not likely.
The primary expectation is that Amazon will focus the new models to compete more directly with the iPad. Amazon’s application store and its online video assets can certainly help level the playing field (somewhat) against Apple. We must also consider Amazon’s CloudDrive service, which could offer media file storage to its new tablets.
I doubt Apple is trembling just yet. The iPad has certainly captured a huge market share and Apple seems to be gearing up once again for the second half of 2011. However, after Apple created a dent on the Kindle market, Amazon seems to be prepping to go after the iPad before year’s end. Stay tuned!