JCPenny Enlists iPads to Help it Sell Fine Jewelry
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When you think of companies using technology to transform the customer experience, JCPenny might not be the first name that comes to mind. But before you jump to that conclusion you should know that JCPenny has been an early tech adopter. The Plano based company has been busy refreshing stores and embracing new technology to create a great customer shopping experience and the iPad is now playing an integral role.
The mega retailer just unveiled the latest expansion to their findmore shopping initiative and the iPad plays an important part. JCPenny’s findmore service allows customers to shop through the company’s full catalog and “find more” items from a number of “smart fixtures” located inside over 120 stores. The iPad is the latest addition to the service and will serve as mobile findmore stations in JCPenny’s fine jewelry departments. The company is rolling out the iPad based solution to 50 stores throughout the United States.
JCPenny fine jewelry sales associates will be able to help customers shopping for bridal jewelry from a specially designed iPad app. The app will allow associates to show customers the company’s full range of bridal jewelry and allow customers to view a variety of cuts, metal options and ring styles. Once a customer finds a ring they like, they can add it to the app’s notebook where they can then compare it with other rings they’ve found and do side-by-side comparisons.
The iPad is opening new doors for retailers by allowing them to blur the lines between a brick and mortar and Internet shopping experience, while still maintaining an intimate customer relationship. The iPad’s large screen, touch based interface, long battery life and wireless capabilities combine to make it the perfect addition for many retailers looking to extend their in-store shopping experience and we expect to see more stores integrating tablets into their point of sale systems.
