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Motorola Unveils Xoom Super Bowl Commercial

By | February 4, 2011 | 2 comments
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Sometimes the best part about the Super Bowl is the entertaining commercials you get to watch during the breaks.  This year will be no exception and Engadget received a short preview of one of those commercials.  Motorola will air its Xoom commercial during the Super Bowl on Sunday and you can get a sneak peek now.

Motorola’s ad is reminiscent of, and an obvious jab at, Apple’s Ridley Scott-directed Super Bowl commercial for the debut of the Macintosh back in 1984.  From what we can see of the commercial so far, the Xoom ad has a young man holding a bouquet of flowers, reading 1984 and moving in the midst of what one assumes are Apple devotees with the standard white earbuds.

The Xoom, which is expected to launch later this month, is Motorola’s answer to the iPad.  The device will use Honeycomb, the first Android OS optimized for tablet use.  While Motorola has yet to disclose pricing, rumors suggest it will sell for something around $800.

When Apple aired their first Macintosh commercial 27 years ago, they set out to break the mold and introduce something original.  It appears Motorola plans to do the same with the Xoom but we’ll have to wait until Sunday night to watch the full ad and find out.

Preview of the Motorola Xoom Super Bowl Commerical

Apple’s 1984 Super Bowl Commercial

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About Cristi: Contact me via Twitter: @PadGadgetCristi

  • Ninshuber

    Love this shot across Apple’s bow. Go Motorola in challenging the I-status quo!

  • http://winepeopleblog.com arthurj

    Navel-gazing flop. They were so obsessed with a 25-year-old commercial that they forgot they actually had a decent (but hardly revolutionary) product to promote. The only message that emerged (and even that, only to geeks who remember the Mac commercial) is “we wanna be Apple.” Audiences panels didn’t even rank it among the top 30 Superbowl ads. Disaster that doesn’t bode well for the Xoom launch. Motorola’s engineers produced a beauty, but their marketing department may sink it.