New iPhone 4 TV Commercials
By Let the advertising hype begin! The iPhone 4 will hit Verizon store shelves on February 10th and in preparation, both Verizon and Apple have launched TV commercials announcing the smartphone’s impending release.
Verizon is building anticipation for its upcoming iPhone 4 release with a TV ad of ticking clocks and people anxiously waiting for time to pass. After peeking curiosity, viewers find out “It Begins” on 2.10.11.
Verizon’s first iPhone ad is relatively tame and doesn’t take any pot shots at rival AT&T. The two wireless companies spent millions over the past two years advertising their respective networks were better than the other’s in a series of “red map vs. blue map” TV commercials.
Apple’s latest iPhone 4 ad shows two iPhones side-by-side as they are simultaneously tapped, pinched and swiped to manipulate a variety of apps before being moved to reveal AT&T and Verizon logos. The commercial then proclaims “Two is better than one” and there’s no doubt Apple is building hype around the Verizon iPhone 4 launch as well.
Apple obviously is walking a fine line and does not want to favor one wireless carrier over the other. The addition of a second carrier in the US is something customers have been demanding for some time, providing them with a viable alternative to AT&T’s 3G network.
Advertisements will continue to build anticipation for the long awaited Verizon iPhone 4. We know several people who’ve been waiting for this moment and are among the Verizon customers planning to make the big purchase on February 10th. Are you one of them?
AT&T has received negative press for network coverage and activation problems during past iPhone launches. It’ll be interesting to see how things play out for Verizon in the coming months.
