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20 Million PC Sales Cannibalized by Tablets in 2011

Given the ever growing popularity of the iPad, and the amount of Android tablets about to be released, the entire tablet market should witness impressive growth figures next year.

While this is good news for manufacturers like Apple, Motorola, Samsung and many others, the popularity of tablets is making PC manufacturers cringe.

According to a note issued by Bill Shope from Goldman Sachs, tablets will most likely cannibalize a sizable chunk of the PC market next year, as 20 million potential PC buyers are expected to turn to tablets instead.

Shope is currently expecting tablet manufacturers to ship about 55 million tablets next year, an impressive number that will heavily impact the growth of the PC market, by as much as 35 percent.

With a growing number of companies jumping into the tablet market with their own devices, the market has quickly become one of the fastest growing consumer electronics segments. Companies like Apple are aggressively expanding their market reach by including retailers such as Walmart, Target, AT&T and Verizon, often at the expense of more established PC manufacturers.

For PC makers, everything’s not lost though, as the PC market is still expected to grow, albeit at a much lower pace.

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  • slosuenos

    Good news for Apple and bad news for PC makers? Don’t most PC makers have a tablet in the works that will be released soon? Just about every one I can think of has. Sounds like ‘good’ news for PC makers too.

    And what about the iPad cannibalizing Macintosh computers? I myself talked my mother out of getting a Macbook so that she could get an iPad instead. Bad news for Apple.