Swedish / Dutch luxury car maker Saab is taking a page from Hyundai’s playbook by offering customers a free iPad when they purchase a new 2011 Saab 9-4X crossover.
While Hyundai is including an iPad as an electronic owner’s manual for all new Equus luxury sedan owners, the Saab iPad offer is a limited time promotion. The first 500 people who pre-order a 2011 Saab 9-4X crossover between January 15 and February 28, 2011 will be eligible to receive a free 16GB WiFi iPad next year.
Customers who pre-order the car have two options to collect their new Apple tablet. They can get the iPad immediately by purchasing the iPad from the dealer and then receive a $500 credit when their 9-4X arrives at the dealership next year. Or, if you aren’t in a big hurry, customer’s can wait until after their car is delivered and Saab will then send them a new iPad about two weeks later.
So why is Saab running this unique promotion? Well, if you believe their website, “A new 9-4X, and a new iPad: together they provide a unique opportunity to move your mind and expand your horizons.” We think it’s just a way for them to get some free press by associating their vehicle with this season’s hottest electronic gadget. Mission accomplished!
Prices for the Saab 9-4X start at $34,205 and go up to $48,835 for the top-of-the-line Aero XWD. If you’re a Saab fan and the iPad offer sounds tempting, you can find out more about the 9-4X Crossover via Saab’s free iPhone or iPad app.