Jeff Bezos and the folks at Amazon redefined the e-books readers market back in 2007 when they introduced the Kindle, and since then, the device enjoyed an impressive track record when it comes to the number of units sold. Until the introduction of the iPad earlier this year, the Kindle had virtually no viable competitors, and was the undisputed king of the market.
But now that millions of iPad have been sold, things appear a lot less rosy for Amazon‘s eReader. In less than a year, Apple managed to “steal” a large portion of the eReader market thanks to the iPad, and is getting close to catching up with Amazon.
ChangeWave Research, a research firm based in Rockville, Maryland, released earlier today the results of a survey it conducted this month on 2,800 eReader owners. While 2 out of 3 eReader owners owned a Kindle back in February, Amazon‘s share of the market significantly decreased over the last 9 months, as only 1 out of 2 eReader owners polled in November said they actually own the device.
Meanwhile, the iPad’s share has grown dramatically, as the device managed to lure 1 out of 3 eReader owners in a very short amount of time.
These impressive numbers are partially explained by the fact that most eReader owners want to do more than just reading books with their device. Sure, the Kindle is an amazing device when it comes to reading e-Books, but the device’s limited functionality now seems to be hurting its growth. Overall, the survey shows that iPad owners are more satisfied with their device, thanks to its versatility.
The trend doesn’t appear to be changing anytime soon, as the survey also shows that potential eReader buyers are more likely to buy an iPad when it is time for them to splurge.