Apple Launches New Online Store in China

Apple announced today that Chinese customers can now buy the latest Macs, iPhones, iPods and iPads from the newly launched online Apple Store in China.  The Chinese Apple Store provides shoppers many of the same convenient features other Apple Store customers have come to expect, including free shipping, build-to-order Macs and free custom engraving for iPads and iPods.

Apple also launched a Simplified Chinese version of the acclaimed Apple App Store.  The App Store is the world’s largest mobile apps marketplace with over 300,000 iOS apps and nearly 40,000 iPad specific applications.  The App Store has helped establish Apple’s iOS family of products as top sellers in the mobile phone, tablet and personal music player markets.

“We are thrilled to open our newest online store in China,” said Tim Cook, Apple’s COO. “With personalized engraving, configure-to-order options and free shipping on everything, the Apple Store is a great destination for our customers in China.”

The Apple Online Store in China and the new Chinese App Store are both being released in time for the busy holiday shopping season and are sure to drive further growth for Apple in the emerging Chinese market.

Full Press Release
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Apple Launches Online Store in China

CUPERTINO, California—October 26, 2010—Apple® today introduced the Apple Store® in China (apple.com.cn), the easiest way to shop online for Apple products including the revolutionary iPhone® 4 and the magical iPad™. Apple’s online store in China features free shipping, free personalized engraving on any iPod® or iPad, and the ability to custom configure any Mac® with just a few clicks. The online Apple Store also offers a wide selection of third-party products and is the only place online to buy the iPod nano® (PRODUCT) RED.

“We are thrilled to open our newest online store in China,” said Tim Cook, Apple’s COO. “With personalized engraving, configure-to-order options and free shipping on everything, the Apple Store is a great destination for our customers in China.”

Just in time for the holiday shopping season, signature gift wrap is available with the purchase of most Apple products including iPod, iPad and iPhone. The online Apple Store also lets eligible students and faculty members take advantage of special education pricing on Apple products.

Also starting today, customers in China can access Apple’s legendary App Store℠ in Simplified Chinese, with localized featured apps and charts of the most popular paid and free apps in China. The App Store offers iPhone, iPad and iPod touch users access to the world’s largest catalog of apps with over 300,000 apps in 20 categories including games, business, news, sports, health, reference and travel.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

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