The New York Times is taking a new iPad content strategy and has updated their NYT Editors’ Choice iPad app to include full access to all NYT content. The original NYT app provided a limited set of stories, videos and photos selected by editors specifically for the iPad. The updated app will initially be available for free but the NYT expects readers will convert to paying customers early next year thanks to a new subscription model.
According to a story from paidContent, the NYT’s original Editor’s Choice iPad app has been downloaded over 650,000 times and the company has been pleased with the early results. With the rollout of the new app the NYT will not only include access to a larger collection of content but will also include several new features aimed at improving the user experience.
The new app will include an updated user interface giving readers improved navigation features along with quicker access to information as well. The NYT also recognized the importance of social networking and will continue to allow readers to share stories with friends via Twitter, Facebook, e-mail and other social networking sites.
There’s no word from the NYT on what the subscription pricing will be once it goes into effect early next year. If you like the New York Times and thought the content available on the original Editor’s Choice iPad was too limited, be sure to pickup the upgrade and enjoy nearly full access to the NYT.