We’ve heard already about the reports of Apple planning to launch a digital newsstand to help newspapers and magazines sell more content to consumers that have strictly gone digital. It’s no mystery that many consumers have already started to cancel hard copy magazines and newspapers subscriptions.
This is why many publishers want to engage on an iPad magazine subscription model. But, there are several items still been debated between Apple and the publishers. For example, who gets to control the consumer data? Apple will certainly want to know, as much as possible, what’s going on with the users. Another pain point is related to how will the subscriptions revenue get split amongst all the players. Apple will certainly want a nice cut from the revenue stream.
The New Yorker is launching their iPad app today. In case you don’t know, they’re an American magazine with very interesting reports, commentary, criticism, fiction, satire, cartoons, and poetry. Their publisher is Condé Nast Publications.
The New Yorker is certainly excited about their iPad app launch, but they want a set of mobile platforms that allows them to offer the magazine via a subscription model. They want to allow readers to pay a single price for content on multiple platforms.
Condé Nast has been very vocal about this issue. “It is important to the New Yorker that we have offerings that allow long-term relationships with the consumers,” said Condé Nast President Bob Sauerberg. “Obviously, we don’t have that in place for the moment with Apple. We are very keen to do that.”
Many publishers like Condé Nast and Time Inc. will continue to add pressure on Apple. They want a way to sell their magazines more than one digital issue at a time. This model is not in place yet with the iPad. Many consumers have expressed their interest on a subscription model. After all, buying one issue at a time could damage the long-term relationships between publishers and their consumers. We hope this debate gets resolved in a timely manner.