The number of magazines available for the iPad continues to grow at a steady rate. Last week we covered news on Apple’s decision to allow magazines to provide their print subscribers free iPad versions of their apps and Rupert Murdoch is setting up a dedicated business to create magazine and newspapers apps for tablets. Then you have companies like Zinio delivering a growing number of special magazines for the iPad and other mobile devices.
VIVmag, which leverages Zinio’s digital publishing platform, just released a Special Edition covering the fashion and glamour surrounding the upcoming 62nd Primetime Emmy Awards on Sunday, August 29th. Actors and actresses alike will strut their stuff on the red carpet and VIVmag is helping to drive excitement and buzz for this yearly Hollywood event through their readers.
Within the pages of this special digital issue of VIVmag, Zinio and entertainment fans alike can get a behind the scenes look at how the stars get ready for a glamorous event like the Emmys, and where they pamper themselves before and after. Take the issue with you anywhere on your iPad and use it as your own personal opportunity to escape anytime, anywhere.
This special Emmy edition covers everything from Amy Brenneman’s workout routine to Glen Close’s work helping abandoned animals. Readers will also be able to “move seamlessly within each VIVmag page between text, interactive graphics, animated illustrations, videos and much more.” View beautiful photos and find out more information on the Top 5 Best Beach Spas and watch a video of celebrity makeup artist, Tina Turnbow, create the perfect Red Carpet Look.
So whether its checking out what the stars are wearing on the red carpet or reading the latest edition of The Wall Street Journal, digital magazines and papers are here to stay. Expect to see more publishers adopt the iPad and digital publishing platforms like Zinio as they struggle to retain and grow their subscriber base.