Verizon is the latest service provider to join the iPad frenzy. Today, they unveiled details about their upcoming iPad app.
This announcement proves that pay TV providers are really looking forward to innovate across iOS devices and mobile devices in general.
Many service providers are already working hard to make their content available to you wherever you go. Time Warner Cable, Comcast, Cablevision and Dish Network have shown off their own iPad apps in recent months.
The FiOS iPad app, which is currently called “What’s Hot”, will allow existing subscribers to watch on their iPad the same programming that’s available on their TV screens. According to Verizon, the new app is targeted for release early next year. Keep in mind that every time you provide video content you need to make sure your content partners are in full agreement. Verizon expects to have all content partners on board by early next year.
Verizon mentioned there will be some limitations when their iPad app launches. In the first release, FiOS subscribers will only be able to watch linear programming within their own home. The app currently displays a mosaic of shows that people in your area are watching now, and allows users to tune into any of those shows.
With Verizon’s app you should be able to access whatever content you’ve already paid for. The experience should be very similar to what subscribers consume via FiOS TV today, according to Verizon CIO Shaygan Kheradpir. The company basically stated the iPad app will be just another set-top box and screen at home.
Verizon has mentioned their app is basically finished, and right now, the hold up is finalizing discussions with all content partners to make sure everyone is on board.
There is no doubt the content market will continue to evolve. It’s an exciting time for everyone. We have service providers and web-based competitors like Netflix bringing you new content and new applications. A perfect storm seems to be brewing, and healthy competition will always bring us closer to innovative ideas and products.
Photo Credit: The Wall Street Journal