Obama Goes iPhone and iPad (Again)
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If you’re a Barack Obama supporter and an iPhone or iPad user, you probably already heard about the new Obama app, Barack Obama | Organizing for America. This latest offering is yet another example of how the Obama team understands branding and brand extension.
The app is simple, free and polished. You can stay up-to-date with Obama-related events, find local happenings in your area, connect with other Obama supporters, track the latest news, contact your Congressman directly from the app if you need to raise a topic, and – unsurprisingly – donate.
Like in 2008, the Obama team is specifically targeting the iPhone/iPod in order to reach out to the younger voters, who tend to favor the Democratic Party. It will be interesting to see how the iPad version of the app fares, as the majority of iPad users tend to be older, wealthier, and more Republican-friendly than their iPhone and iPod counterparts.
Please note that PadGadget does not support any political party.
