ChangeWave Survey Reveals iPad Customer Satisfaction
By A survey of more than 3,100 consumers in May by research firm ChangeWave has found that 20% were either very likely or somewhat likely to buy an iPad, up from 13% who responded the same in February before the Apple device was released.
The iPad already accounts for 16% of the e-reader market. If you look at the following table, the iPad is only second to the Amazon Kindle (62%). And, this number will probably keep increasing given the number of iPads that have been sold (over 1 million units) since its launch.
| Current Survey May 2010 |
|
| Kindle (Amazon) | 62% |
| iPad (Apple) | 16% |
| Sony Reader (Sony) | 7% |
| A Smart Phone with eBook Capability | 7% |
| Nook (Barnes & Noble) | 3% |
| Other | 7% |
Based on the research, it seems that most of you e-readers, to be exact 50%, like to read newspapers on your iPad, compared to just 14% of all other e-Reader owners. In addition, 38% of iPad e-readers like to read magazines, compared to 11% of all other e-reader owners. So it seems the iPad features, look and feel have allowed you to start exploring new ways to read.
ChangeWave interviewed a total of 153 iPad owners. More than 90% of those interviewed said they were very satisfied (74%) or somewhat satisfied (17%) with their new toy.
But, what about the “dislikes”? The usual suspects were the lack of Adobe Flash support (11%) and Internet connectivity problems (9%). But, something tells me these numbers will quickly decrease. We all know about many sites and magazines that already support or will make the move to HTML5. And, Wi-Fi connection problems should be fixed very soon.
The iPad owners are surfing the Internet (83%) and checking email (71%). In addition, 56% report they are using apps from the App Store, and 48% say they are watching videos. I suspect that as the iPad continues to penetrate the household market, the video consumption percentage will increase. If it is not you, certainly your kids/teenagers will get on YouTube, download movies, or simply watch their favorite shows wherever they go.
These numbers show the iPad’s multiple roles in your life. Perhaps, all of you are already seeing the way the iPad is becoming a convergent device. Are you satisfied with your iPad?
