Adobe Loves Apple – Well, Kinda
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Adobe did not seem to appreciate Steve Jobs’ “Thought on Flash” letter, and decided to retaliate via a “we love Apple” ad campaign – and surprise surprise, its very own open letter.
Do not be fooled, the ads may look sweet, but are definitely sour, as Adobe praises the values both Apple and Adobe share, such as creativity and innovation, but ends its ads with this simple statement: “What we don’t love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web”.
Adobe’s founders and Chairmen, Chuck Geschke and John Warnock, stress in their letter that open markets are in the best interests of developers, and restrictions applied by folks like Apple limit creativity and innovation. In their closing statement, the co-founders state: “In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody — and everybody, but certainly not a single company”.
While the values praised by the ads and the letter are commendable, we are not completely convinced that they really apply to Adobe, or Apple for that matter. Both of them praise openness and creativity as the main reason to use their respective platforms, but there is a lot of speculation about both companies’ real motives. We believe in open standards and think that ultimately, consumers will decide which of the two will provide the best eco-system.
