CBS Will Bring Their TV Lineup to the iPad
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ABC was the first studio to deliver their TV programming to the iPad and it now looks like they’ll soon have company. The folks at NewTeeVee interviewed Anthony Soohoo, Senior VP and General Manager of CBS Interactive, and he told them that “by the start of the fall season it plans to have all the same video available on the Apple iPad that is available on CBS.com.”
CBS is taking a different route to the iPad than ABC. CBS will not deliver their programming via a dedicated application but will instead offer their TV episodes on a revamped CBS website supporting HTML 5 and H.264 video instead of Adobe’s Flash technology.
Steve Jobs, Apple’s CEO, has recently been on a crusade to convince media companies and studios to move their content off of Adobe’s Flash technology and on to open standards such as HTML 5 and H.264.
CBS is not the only website making the move to HTML 5, Scribd’s CTO, Jared Friedman, told technology blog TechCrunch “we are scrapping three years of Flash development and betting the company on HTML5 because we believe HTML5 is a dramatically better reading experience than Flash.” NPR was one of the first to updated their site to support the iPad and is a featured website on Apple’s list of sites that have adopted the open standard.
This is all good news for iPad owners waiting to get the latest hit TV shows off the web.
