Rutgers Offering Business Program With iPad
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Rutgers University has announced, it will offer business courses, rather than application development ones, revolving around the iPad. This program will be the first of its kind in the U.S., and is a collaboration between Rutgers officials and Apple’s higher education team.
Students enrolling in the new “Mini-MBA: Digital Marketing Executive Certificate Program” being launched at Rutgers, this summer will receive an iPad, but it won’t be a toy offered as a gift just for registering. Instead, the iPads will be the core component of a 12-session program, customized with Apple’s help to provide a new dimension to executive education via upcoming technologies.
Eric Greenberg (shown in the picture) is the coordinator of the new Mini-MBA program in digital marketing being offered this summer. “We think the iPad can help Rutgers transform business education,” said Greenberg.
The goal of this program is to help executives and students understand the best way to leverage social media, digital brand management, and how to spend their marketing dollars to leverage the way the public is increasingly consuming information via mobile devices.
Apple is touting the iPad as the perfect tool for students because it is portable. We’ll have to see if the iPad indeed breaks into the educational segment, assuming more universities allow the iPad into campus, given all the recent news reported around WiFi. One thing is for sure, Rutgers faculty is working with Apple to customize the iPad for use in their program and with programmers to develop apps specific for each of the 12 three-hour modules.
The iPad opportunities will continue to be there. What do you think?
